
This Neiman Marcus Cake creates a perfect harmony of contrasting textures—a buttery, dense crust that yields to a creamy, melt-in-your-mouth center. The genius of this beloved dessert lies in its balance of flavors: the slightly salty, vanilla-forward base complemented by the tangy sweetness of the cream cheese topping. Despite its elegant name and impressive presentation, this cake requires minimal effort, transforming simple ingredients into a dessert that tastes like it came from a high-end bakery.
Last month, I served this at a casual dinner gathering where one guest—who typically declines dessert—requested a second piece before finishing her first. The secret lies in the proper baking time, which ensures that perfect gooey center that sets this cake apart from ordinary desserts.
Essential Ingredients and Selection Tips
- Yellow Cake Mix: Choose a high-quality brand for the best flavor foundation.
- Cream Cheese: Full-fat provides the richest, smoothest results.
- Unsalted Butter: European-style butter enhances the crust.
- Powdered Sugar: Sifted for a smooth, lump-free filling.
- Vanilla Extract: Pure extract for the best flavor.
- Eggs: Large and at room temperature for proper consistency.

Detailed Cooking Instructions
- Prepare the Baking Dish:
- Preheat oven to 350°F (175°C). Line a 9×13-inch baking dish with parchment paper or grease thoroughly.
- Make the Crust:
- Mix yellow cake mix, 2 eggs, and melted butter. Press into the prepared baking dish.
- Prepare the Filling:
- Beat softened cream cheese until smooth. Add eggs, vanilla, and powdered sugar, mixing until light and fluffy.
- Assemble:
- Pour filling over the crust and spread evenly.
- Bake:
- Bake for 35-40 minutes, ensuring the center remains slightly jiggly.
- Cool:
- Allow to cool completely before cutting.
Creative Serving and Pairing Ideas
Serve with powdered sugar dusting, fresh berries, or whipped cream. For a more indulgent option, pair with vanilla ice cream.
Storage and Make-Ahead Strategies
Store in an airtight container in the refrigerator for up to a week. Freeze for longer storage, thawing overnight in the fridge before serving.
Good baking finds the perfect balance between effort and outcome—creating special moments with minimal complexity. This Neiman Marcus Cake is a testament to how simple ingredients can yield extraordinary results.

Frequently Asked Questions
- → Why is it called Neiman Marcus Cake?
- Despite the name, this cake doesn't actually originate from the Neiman Marcus department store. It's a variation of St. Louis Gooey Butter Cake that gained popularity and acquired various names as it spread across the country, including Chess Cake, Cream Cheese Squares, and Texas Gold.
- → Can I use a different flavor of cake mix?
- Absolutely! While yellow cake mix is traditional, chocolate, spice, lemon, or strawberry cake mixes all work beautifully. Each will create a different flavor profile while maintaining that signature gooey texture contrast.
- → How do I know when the cake is done baking?
- The edges should be set and golden brown, while the center will still be slightly jiggly. The top should have a light golden crust with characteristic cracks. Don't overbake - the center is supposed to remain somewhat gooey.
- → Does this cake need to be refrigerated?
- Yes, due to the cream cheese layer, leftover cake should be refrigerated. It will keep for up to 5 days in an airtight container. You can serve it chilled or let it come to room temperature before serving.
- → Can I freeze Neiman Marcus Cake?
- Yes, this cake freezes well. Cut it into squares, wrap individually in plastic wrap and then foil, and freeze for up to 3 months. Thaw overnight in the refrigerator before serving.